For Ink Baba Tattoo Studio, located on the main street of Arambol, Goa, I developed a full branding system that reflects the rebellious and creative spirit of the tattoo culture. The identity is built on a bold combination of black, white, and orange, with a distinctive skull mark that instantly conveys character and recognition.

In addition to the logo and brandbook, I created a wide range of useful printed materials:

• Business cards with silk-screen printing and varnish effects.
• Informational brochures for before-care and aftercare instructions for clients.
• Outdoor advertising, including posters and billboards.
• Merch items such as branded caps.

This approach ensured not only a strong visual identity for the studio but also practical tools that help in daily communication with clients and in building a consistent brand presence.